Image sizes every website needs
March 6, 2025
Have recently been working making images for a festival and events and have been making a number of different graphics for both printing and online graphics. And it got me thinking about the number of different image sizes and more modern formats.
Things to consider when making images
landscape versus portrait versus square images.
file formats - pdf, jpeg, png,
software versus online editing
- logo (multiple formats)
- thumbnail
- small favicon
- shop front / business front
- website screenshot
- twitter card
- main background
- map
- icons
- svg
- website header / footer
- across multiple domains)
Staying updated on social media image sizes is crucial for optimal engagement and visual appeal. Below is a comprehensive guide to the recommended image dimensions for various social media and online platforms.
1. Facebook
- Profile Photo: 170 x 170 pixels
- Cover Photo: 851 x 315 pixels
- Feed Post (Link): 1080 x 1350 pixels
- Event Cover Image: 1200 x 628 pixels
2. Instagram
- Profile Photo: 320 x 320 pixels
- Square Post: 1080 x 1080 pixels
- Portrait Post: 1080 x 1350 pixels
- Landscape Post: 1080 x 566 pixels
- Story: 1080 x 1920 pixels
3. Twitter (X)
- Profile Photo: 400 x 400 pixels
- Header Photo: 1500 x 500 pixels
- In-Stream Photos:
- Recommended: 1600 x 900 pixels
- Minimum: 600 x 335 pixels
4. LinkedIn
- Profile Photo: Minimum of 400 x 400 pixels
- Company Page Logo: Minimum of 300 x 300 pixels
- Cover Image: 1128 x 191 pixels
- Post Image: Recommended size of 1200 x 627 pixels
5. Pinterest
- Standard Pin: Recommended size of 1000 x 1500 pixels (aspect ratio of 2:3)
- Story Pin: Recommended size of 1080 x 1920 pixels (aspect ratio of 9:16)
6. TikTok
- Profile Photo: Minimum of 200 x 200 pixels
- Video Size: Recommended resolution of at least 1080 x 1920 pixels
Summary Table
| Platform | Type | Recommended Size |
|---|---|---|
| Profile Photo | 170 x 170 | |
| Cover Photo | 851 x 315 | |
| Feed Post | 1080 x 1350 | |
| Profile Photo | 320 x320 | |
| Square Post | 1080 x1080 | |
| Portrait Post | 1080 x1350 | |
| Profile Photo | 400 x400 | |
| Header Photo | 1500 x500 | |
| In-Stream Photos | 1600 x900 | |
| Profile Photo | 400x400 | |
| Cover Image | 1128x191 | |
| Standard Pin | 1000x1500 |
This cheat sheet provides a quick reference to ensure your images meet the specifications required for effective social media marketing and engagement across various platforms
If you would like to contact me with this form on londinium.com, ilminster.net or via Twitter @andylondon